MBA (Marketing Elective)

Embark on a journey to master the art and science of marketing with Jain University's MBA (Marketing Elective) in ODL mode.

Admissions

Open: 2025-2026

Duration

2 Years

Learning Mode

Online

Total Fees

₹ 86,500/-

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Program Overview
Syllabus
Fees

Overview

Embark on a journey to master the art and science of marketing with Jain University's MBA (Marketing Elective) in ODL mode. This program offers a comprehensive curriculum that delves into consumer behaviour, digital marketing strategies, brand management, and market research. Designed for flexibility, it allows you to study at your own pace, making it ideal for working professionals and individuals seeking to enhance their marketing acumen without compromising their current commitments.

Program Highlights

Here are some of the highlights of the MBA (Marketing Elective) Distance Program

Strong foundation in all critical functional areas of business.
A thorough understanding of business functions through a basket of courses.
Develop expertise in the core responsibilities of General Managers.
Industry-aligned curriculum that delivers technical excellence and supplements professional skills.
Achieve business mastery with a blend of courses from all domains.
A host of skill and ability enhancement courses, in addition to core courses.
Experiential learning methods through Project Centric Learning.

Program Objectives

Master Core Business Principles

Build Strategic Marketing Expertise

Learn Market Research Techniques

Develop Brand Management Skills

Prepare for Leadership Roles

Job Prospects

Credit Manager

Assess creditworthiness, manage lending portfolios, and implement risk control measures for financial institutions.

Accounting Manager

Supervise accounting operations, ensure regulatory compliance, and maintain accurate financial reporting.

Corporate Controller

Oversee financial statements, audits, and internal controls to strengthen corporate governance.

Financial Analyst

Analyse financial data, forecast performance, and assist in investment planning and budget preparation.

Investment Banker

Advise companies on capital raising, mergers, and acquisitions, and manage large-scale financial transactions.

Risk Manager

Identify, evaluate, and mitigate potential financial risks to safeguard organisational assets.

Corporate Finance Manager

Handle strategic financial planning, resource allocation, and business forecasting to support growth objectives.

Portfolio Manager

Manage investment portfolios, optimise returns, and balance risks for clients or institutions.

Treasury Manager

Oversee liquidity, cash management, and corporate funding operations to maintain financial health.

Program Structure

DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.

Semester I

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA1OD01	Managerial Economics	Core Course	30	70	3
25MBA1OD02	Research Methodology	Core Course	30	70	3
25MBA1OD03	Business Communication	Core Course	30	70	3
25MBA1OD04	Marketing Management	Discipline Hard Core	30	70	4
25MBA1OD05	Human Resource Management	Discipline Hard Core	30	70	4
25MBA1OD06	Financial Reporting, Statements and Analysis	Discipline Hard Core	30	70	4
25MBA1SOD07	Essentials of Business Analytics	Skill Enhancement Course	100	0	2
25PCL1OD07	Entrepreneurship Ecosystem (TD-PCL - 1)	Project Centric Learning	50	0	0
Total Credits					23

Semester II

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA2OD01	Sustainability and Ethics	Core Course	30	70	3
25MBA2OD02	Managing Innovation and Technology	Core Course	30	70	3
25MBA2OD03	Indian and Global Business Environment	Core Course	30	70	3
25MBA2OD04	Finance for Managers	Discipline Hard Core	30	70	4
25MBA2OD05	Organizational Behaviour	Discipline Hard Core	30	70	4
As per University Recommendations		Open Elective	30	70	3
25MBA2SOD07	Spreadsheets for Business Decision Making	Skill Enhancement Course	100	0	2
25PCL2OD07	Entrepreneurship Ecosystem (TD-PCL - 2)	Project Centric Learning	0	50	3
Total Credits					25

Semester III

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA3OD01	Corporate Law	Core Course	30	70	3
25MBA3OD02	Operations & Project Management	Core Course	30	70	3
As per University Recommendations		Open Elective	30	70	3
25MBA3SOD07	Presentation Skills and Report Writing	Skill Enhancement Course	100	0	2
25MBA3NOD07	Internship	Internship	0	100	3
*Students shall choose one among the following elective options. Each elective set has 2 courses. If a student wishes to choose any 1 elective set of his/her choice, he/she shall undertake 2 courses and the same option will continue in the final semester.
25MBAM3OD041	Integrated Marketing Communication	Sectoral Specific Core	30	70	4
25MBAM3OD042	Tourism Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Semester IV

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA4OD01	Corporate Strategy	Core Course	30	70	3
25MBA4OD02	Indian Ethos and Business Ethics	Core Course	30	70	3
25MBA4SOD07	Negotiation Skills	Skill Enhancement Course	100	0	2
25MBA4DOD07	Dissertation	Thesis	0	100	6
Student would continue with the same set of elective set as opted in 3^rd semester
25MBAM4OD041	Digital and Social Media Marketing	Sectoral Specific Core	30	70	4
25MBAM4OD042	B2B Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Admission for MBA Marketing Distance Program

Following are the prerequisites for MBA Marketing Distance Program

Eligibility Criteria Documents Fee Process

The minimum qualification required to be eligible for admission is a Degree from a recognized University with a minimum of 50% of total marks obtained (45% for SC/ST) in the cognate/related subjects in the entire degree course.

10th standard marks card.
12th standard marks card/Diploma marks card along with completion certificate. ITI all semester marks card and ITI certificate.
All semester/year degree marks sheet.
Degree convocation certificate.
Passport size photo (Selfies not allowed), photo should be in jpg format less than 50kb.
Aadhar Card - Page 1 & 2 (showing DD/MM/YYYY) and if only year mentioned in Aadhar then needs to be updated and submitted.
Application form duly filled in all respects.
Registered Affidavit - in case of name change/DOB change.
Caste certificate for MBA/MCA/MSC if their percentage in degree is below 50% and above 45% - ONLY APPLICABLE FOR SC/ST STUDENTS.
ABC ID is mandatory.

All the above original documents scanned in PDF format only.

Fee Structure

Year Wise Fee

MBA	1st Year	2nd Year
Registration/Application Fee (One Time)	Rs. 500/-	-
Examination Fee	Rs. 3,000/-	Rs. 3,000/-
Course Fee	Rs. 40,000/-	Rs. 40,000/-
Annual Fee	Rs.27,000/-	Rs.26,500/-	Rs.26,500/-	Rs.26,500/-
Total Fees	Rs. 86,500/-

Semester Wise Fee

MBA	Semester I	Semester II	Semester III	Semester IV
Registration/Application Fee (One Time)	Rs. 500/-	-	-	-
Examination Fee	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-
Course Fee	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-
Annual Fee	Rs.27,000/-	Rs.26,500/-	Rs.26,500/-	Rs.26,500/-
Total Fees	Rs. 86,500/-

Submit Application

Click on “Apply Now” and fill out the admission form online

Submit the Documents

Upload the required documents

Make Payment

You can pay using a Debit/Credit Card or Net Banking

5 Benefits of an MBA (Marketing Elective) Distance Program

UGC-Recognised Degree

Flexible for Professionals

Industry-Focused Curriculum

Enhances Career Growth

Learn from Expert Faculty

Make Your Dreams a Reality with Us

Degrees from JAIN ODL are:

Equivalent to JAIN (Deemed-to-be University) on-campus program degrees
Globally recognized

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Rankings and Recognitions

Here's why JAIN ODL is a trusted name.

Secured an AAAA+ rating under Deemed Universities by Careers360

Member of The Association of Commonwealth Universities

Member of the Association of Universities of Asia and the Pacific

Ranked among the top Indian Universities by QS World University Rankings

MBA and MCA Programs are approved by All India Council for Technical Education (AICTE)

Ranked 65th among the top 100 universities by NIRF

Entitled by the University Grants Commission (UGC)

Accredited by NAAC with an 'A++' grade

Accredited by WES and recognized in the USA and Canada

Member of Association of Indian Universities

Awarded 5 Star Rating by Karnataka State Higher Education Council under KSURF

Frequently Asked Questions

What is the course duration of MBA Marketing Management?

The program follows the same structure as a traditional MBA and is completed over two years, divided into four semesters.
Can I write the UPSC examination or any competitive examination after doing a distance MBA Marketing Management program?

Yes, completing a distance MBA in marketing from a recognised university qualifies you to apply for UPSC and other competitive exams, provided you meet the eligibility criteria for each.
What is the salary of an MBA in marketing?

Graduates with an MBA in Marketing can earn salaries ranging from ₹5–12 LPA, depending on experience, industry, and job role.
Is an MBA from a distance valid?

Yes, a distance MBA from a UGC-approved university is valid for employment in both private and public sectors.
Is an MBA in marketing worth it?

The MBA in marketing in India is highly valued for its diverse career opportunities, strong industry demand, and potential for leadership roles.
Who is eligible for an MBA in marketing?

Applicants must hold a bachelor’s degree in any discipline from a recognised university, with some institutions giving preference to candidates with work experience.
What is included in the MBA Marketing Management syllabus?

The MBA marketing management syllabus typically covers subjects such as Strategic Marketing, Consumer Behavior, Market Research, Brand Management, Digital Marketing, and Sales Strategy.
Is there an MBA program with an apprenticeship option for professionals?

Yes, the MBA marketing working professional apprenticeship format allows students to gain hands-on industry experience alongside their academic learning.
What are the fees for this program?

The marketing management course fees for this program is ₹86,500 for the complete duration.
What does an MBA in Marketing Management focus on?

The MBA in marketing management program focuses on building expertise in market strategy, brand positioning, consumer behaviour, and sales management.
Is there an MBA Marketing program designed for working professionals?

Yes, the MBA marketing working professional format is structured to let students continue full-time employment while gaining practical marketing experience through integrated apprenticeship or project-based learning.