MBA Marketing Work-Linked Program

Overview

Experience an immersive blend of academic learning and practical application with our Work-Linked MBA in Marketing. This program integrates on-the-job training, providing real-world experience alongside theoretical knowledge. Engage directly with industry projects, develop strategic marketing plans, and build a professional network, all while earning your degree. This hands-on approach ensures you're not only job-ready but also equipped to excel in the dynamic field of marketing.

Eligibility Criteria

The minimum qualification required to be eligible for admission is a Degree from a recognized University with a minimum of 50% of total marks obtained (45% for SC/ST) in the cognate/related subjects in the entire degree course.

Program Highlights

Here are some of the highlights of the MBA (Marketing Elective) Distance Program for Students & Working Professionals

Foundation: Helps students build a strong foundation across all key functional areas of business.

Comprehensive: Offers a comprehensive understanding of business functions through a wide range of specialised courses.

Expertise: Supports the development of expertise in core responsibilities expected of general management roles.

Curriculum: Features an industry-aligned curriculum that combines technical knowledge with professional skill development.

Proficiency: Enables students to achieve business proficiency through a well-balanced mix of domain-specific courses.

Growth: Includes skill and ability enhancement courses alongside core subjects to support holistic growth.

Experiential: Promotes experiential learning through project-centric teaching methods.

Integration: Encourages integration of professional skills through hands-on experience and industry exposure.

Program Objectives

Strategic Marketing Leadership

Master the tools and psychological insights needed to lead global brands.

Learn Marketing Concepts

Understand Buyer Behaviour

Apply Sales Strategies

Use Digital Tools

Work on Live Projects

Job Prospects

Marketing Manager

Plan, execute, and oversee marketing campaigns that build brand awareness and drive customer engagement.

SEO/SEM Specialist

Optimise websites and online content to improve search visibility and generate qualified leads for businesses.

Advertising Manager

Manage advertising campaigns across media platforms to promote products and build brand recognition.

Brand Manager

Shape brand identity, oversee marketing communications, and ensure consistent brand messaging across all channels.

Social Media Manager

Strategically manage social platforms, create content calendars, and boost audience engagement through creative campaigns.

Media Planner

Identify suitable advertising platforms, plan media budgets, and ensure maximum visibility and ROI on campaigns.

Digital Marketing Manager

Lead digital campaigns across SEO, paid media, email, and social channels to increase online reach and conversions.

Content Marketing Strategist

Develop and manage content strategies that align with business goals and resonate with target audiences.

Business Development Manager

Build partnerships, identify new markets, and implement strategies to expand business opportunities.

Product Marketing Manager

Bridge product development and marketing by positioning offerings to meet customer needs and market trends.

Performance Marketing Manager

Analyse campaign metrics, manage paid ads, and optimise performance across multiple digital channels.

CRM Manager

Manage customer data, design loyalty programs, and enhance customer retention through effective CRM strategies.

Market Research Analyst

Collect and interpret market data to provide insights that guide business decisions and marketing strategies.

Program Structure

Course Code	Course Name	Category of the Course	CA	ESE	Credit Units
25MBA1OD01	Managerial Economics	Core Course	30	70	3
25MBA1OD02	Research Methodology	Core Course	30	70	3
25MBA1OD03	Business Communication	Core Course	30	70	3
25MBA1OD04	Marketing Management	Discipline Hard Core	30	70	4
25MBA1OD05	Human Resource Management	Discipline Hard Core	30	70	4
25MBA1OD06	Financial Reporting, Statements and Analysis	Discipline Hard Core	30	70	4
25MBA1SOD07	Essentials of Business Analytics	Skill Enhancement Course	100	0	2
25PCL1OD07	Entrepreneurship Ecosystem (TD-PCL-1)	Project Centric Learning	50	0	0
Total Credits					23

Course Code	Course Name	Category of the Course	CA	ESE	Credit Units
25MBA2OD01	Sustainability and Ethics	Core Course	30	70	3
25MBA2OD02	Managing Innovation and Technology	Core Course	30	70	3
25MBA2OD03	Indian and Global Business Environment	Core Course	30	70	3
25MBA2OD04	Finance for Managers	Discipline Hard Core	30	70	4
25MBA2OD05	Organizational Behaviour	Discipline Hard Core	30	70	4
-	As per University Recommendations	Open Elective	30	70	3
25MBA2SOD07	Spreadsheets for Business Decision Making	Skill Enhancement Course	100	0	2
25PCL2OD07	Entrepreneurship Ecosystem (TD-PCL-2)	Project Centric Learning	0	50	3
Total Credits					25

Course Code	Course Name	Category of the Course	CA	ESE	Credit Units
25MBA3OD01	Corporate Law	Core Course	30	70	3
25MBA3OD02	Operations & Project Management	Core Course	30	70	3
-	As per University Recommendations	Open Elective	30	70	3
25MBA3SOD07	Presentation Skills and Report Writing	Skill Enhancement Course	100	0	2
25MBA3NOD07	Internship	Internship	0	100	3

*Students shall choose one among the following elective options. Each elective set has 2 courses. If a student wishes to choose any 1 elective set of his/her choice, he/she shall undertake 2 courses and the same option will continue in the final semester.

25MBAM3OD041	Integrated Marketing Communication	Sectoral Specific Core	30	70	4
25MBAM3OD042	Tourism Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Course Code	Course Name	Category of the Course	CA	ESE	Credit Units
25MBA4OD01	Corporate Strategy	Core Course	30	70	3
25MBA4OD02	Indian Ethos and Business Ethics	Core Course	30	70	3
25MBA4SOD07	Negotiation Skills	Skill Enhancement Course	100	0	2
25MBA4DOD07	Dissertation	Thesis	0	100	6

Student would continue with the same set of elective set as opted in 3rd semester

25MBAM4OD041	Digital and Social Media Marketing	Sectoral Specific Core	30	70	4
25MBAM4OD042	B2B Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Fee Structure

MBA (Students & Working Professionals)	1st Year	2nd Year
Registration/Application Fee (One Time)	₹ 500/-	-
Examination Fee	₹ 3,000/-	₹ 3,000/-
(Students & Working Professionals) Fee	₹ 5,000/-	₹ 5,000/-
Course Fee	₹ 40,000/-	₹ 40,000/-
Total Fees	₹ 96,500/-

Admission Process

SUBMIT APPLICATION

Click on "Apply Now" and fill out the admission form online

SUBMIT THE DOCUMENTS

Upload the required documents

MAKE PAYMENT

You can pay using a Debit/Credit Card or Net Banking

Work-Integrated MBA Students Testimonials

Listen to what our students have to say about their experience in the ODL Jain MBA Degree Apprenticeship Program!

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5 Benefits of an MBA in Marketing Program for Students & Working Professionals

Get On-the-Job Training

Improve Sales Skills

Learn from Industry Experts

Build a Marketing Portfolio

Boost Career Growth

Make Your Dreams a Reality with Us

Degrees from JAIN ONLINE:

Equivalent to the MBA Programs for On-Campus regular program degrees
Globally Recognized

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Rankings and Recognitions

Here's why JAIN ODL is a trusted name.

Secured an AAAA+ rating under Deemed Universities by Careers360

Member of The Association of Commonwealth Universities

Member of the Association of Universities of Asia and the Pacific

Ranked among the top Indian Universities by QS World University Rankings

MBA and MCA Programs are approved by All India Council for Technical Education (AICTE)

Ranked 65th among the top 100 universities by NIRF

Entitled by the University Grants Commission (UGC)

Accredited by NAAC with an 'A++' grade

Accredited by WES and recognized in the USA and Canada

Member of Association of Indian Universities

Awarded 5 Star Rating by Karnataka State Higher Education Council under KSURF

Frequently Asked Questions

What career opportunities can I expect after completing this program? +

An MBA Marketing opens up roles in brand management, digital marketing, sales strategy, and market research across various industries.

How does the MBA marketing for working professionals differ from a traditional MBA program? +

The MBA marketing for working professionals in India is designed for flexibility and real-world application, allowing learners to upskill while continuing their job.

Is this program suitable for working professionals? +

Yes, provided you meet the MBA marketing working professionals eligibility, which typically includes a bachelor's degree and, in some cases, relevant work experience.

Are there any entrance exams required for admission? +

No, at JAIN (Deemed-to-be University), the admission process is simple and does not require any entrance exam.

What kind of certification will I receive after completing this program? +

Yes, upon completion, you’ll receive a recognised MBA degree in marketing.

What is the fee structure for an MBA in Marketing for working professionals? +

The MBA marketing working professionals fees typically depend on the university and program duration.

MBA (Marketing Elective)

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