BBA is a three-year undergraduate program designed for learners to become acquainted with the new-age business models and their applications. The program’s curriculum teaches both the theoretical and practical aspects of the study. It aims to give the students a comprehensive understanding of establishing, financing, and successfully managing modern Business. The administration of business in the digital world would be the added learning in this programme, and with tech adoption increasing phenomenally, it would give a significant shift to the career aspirations of the learner students.
This BBA (Students & Working Professionals) is consistent with the National Employability Enhancement Mission (NEEM) regulations of AICTE and is a fine blend of academic learning and practical on the job learning opportunities for the students; a student trained through this model would be extremely confident aligned to the industry expectations and stands a huge chance to get noticed and hired with successful career development.
Here are some of the highlights of the ODL BBA Program for (Students & Working Professionals)
Helps students develop a clear understanding of basic business concepts and principles.
Equips learners to apply relevant quantitative and qualitative techniques to solve business problems effectively.
Supports students in exploring viable alternatives and making informed decisions in both national and international business contexts.
Builds competence in key areas of business, insurance, and finance.
Provides knowledge in business planning, online trading of goods and services, and collaboration with marketing partners.
Prepares students to adapt swiftly to evolving business processes and operations in the global digital landscape.
Enables integration of professional skills through hands-on learning experiences for both students and working professionals, enhancing their employment and entrepreneurial prospects.
Strategic outcomes designed to elevate your business acumen and professional excellence.
DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.
| Course Name |
|---|
| Ethics for Business |
| Quantitative Techniques for Decision Making |
| Business Accounting |
| Doing Business In India |
| English - I |
| Language-I (Hindi-I / Kannada-I / Sanskrit-I / Additional English-I) |
| Mind Management and Human Values - I |
| Course Name |
|---|
| Human Resource Management |
| Modern Marketing |
| Business Economics |
| Skill Enhancement Course - I |
| Business Communication |
| Language-II (Hindi-II / Kannada-II / Sanskrit-II / Additional English-II) |
| Mind Management and Human Values - II |
| Course Name |
|---|
| Integrated Marketing Communications |
| Consumer Behaviour Dynamics |
| Human Resource Planning and Development |
| Organisational Behaviour |
| Emerging Technologies |
| Environmental Studies |
| Open Elective-I |
| Organisational Study / Start-Up Work / Internship Project |
| Course Name |
|---|
| Indian Bazaar |
| Service Marketing |
| Strategic Brand Management |
| Digital Marketing |
| Legal Aspects of Workforce |
| Sustainable HR and Wellbeing |
| Indian Constitution |
| Open Elective-II |
| Course Name |
|---|
| Management Accounting |
| Income Tax-I |
| Strategic Management |
| Agile Human Capital Strategy |
| Leading Organizational Transformation |
| Major 1 (Discipline Specific Elective — Marketing Analytics / Market Research) |
| Major 2 (Discipline Specific Elective — Global Marketing / Retail Marketing) |
| Open Elective-III |
| Course Name |
|---|
| Income Tax - II |
| Legal Aspects of Business |
| Major 3 (Discipline Specific Elective — Lifestyle and Luxury Marketing / Sustainable Marketing) |
| Major 4 (Discipline Specific Elective — Sales and Distribution Management / Rural Marketing) |
| Global HR & Change Management |
| Organizational Dynamics & Interventions |
| Skill Enhancement Course - III |
| BBA (Students & Working Professionals) | Year I | Year II | Year III |
|---|---|---|---|
| Registration Fees (Payable at the time of admission) | Rs. 500/- | - | - |
| Examination Fee | Rs. 3,000/- | Rs. 3,000/- | Rs. 3,000/- |
| Course Fee | Rs. 13,500/- | Rs. 13,500/- | Rs. 13,500/- |
| (Students & Working Professionals) Fee | Rs. 5,000/- | Rs. 5,000/- | Rs. 5,000/- |
| Total Fee | Rs. 65,000/- | ||
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